Twitter Versus Jaiku - Let’s Get Ready to Rumble!
All hail the Leo Laporte effect - or simply, “The Leo Effect.”
The recent discussions regarding Leo Laporte jumping ship and joining Jaiku have definitely sparked global conversations. And, it set the stage for a series of discussions between Twitter and Jaiku - thus leaving behind the few other competitors that seem to miss these important discussions online.
It all started with Leo Laporte broadcasting a goodbye from Twitter - “Goodbye Twitter and Hello Jaiku.” The reigning king of Twitter, with over 4,400 followers, indeed left the community in favor of up-and-coming site, Jaiku.
Why?
“Twitter is so close to TWiT that I’m afraid it’s really confusing. Twitter has nothing to do with TWiT. And, I’m afraid, I can’t have anything to do with Twitter, either. It’s just fueling the confusion,” according to Leo.
This is a surprising move, and at the same time not so surprising. There has been confusion within the community between his show TWiT (The Week in Tech) and the Twitter brand, along with all of the other Twitter related offshoots, including Twittervision, Twittersearch, Twitteroo, Twitterific, etc.. But at the same time, it has most likely increased awareness and viewers for TWiT.
What is most interesting about Leo’s move is that he was one of the few key influencers that actually spiked Twitter subscriptions, even prior to the Gamers Developer Conference in San Francisco and SXSW in Austin. For those who may not know the significance of these events, hundreds of highly influential bloggers, vloggers, and entrepreneurs (including Scoble) brought the twitter network down to a crawl by constnatly twittering their status during the events.
What Laporte did for Twitter, he is now reproducing for Jaiku.
Follow the jump for the rest of the story, interesting comments from Robert Scoble, and the Twitter stream that continues the conversation.
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